Independent Braze utility toolkit

Build the hard parts of Braze without writing them from scratch.

Guided builders for Braze operators, lifecycle marketers, and marketing engineers. Generate Liquid, catalog logic, /users/track payloads, and SQL securely.

Liquid logic Catalog lookups Nested attributes Payloads SQL extracts
Tool suite

Start with a form. Leave with working Braze code.

Each builder is designed around the operational patterns Braze teams repeatedly rebuild by hand to avoid simple syntax mistakes.

{%
Available

Catalog Liquid Builder

Match nested or non-nested user attributes to Catalog items, add filters, preview the logic, and copy webhook-ready Liquid.

  • Nested array and single attribute modes
  • String, number, boolean, and datetime operators
  • Advanced AND / OR / parentheses logic
Open builder
{ }
Coming soon

/users/track Payload Builder

Create type-correct JSON payloads for nested object arrays without guessing where booleans, numbers, dates, and merge flags should go.

  • Schema-driven object arrays
  • _merge_objects generation
  • Pretty or minified JSON formatting
SQL
Coming soon

Snowflake Custom Event Query

Build Snowflake SQL for Braze custom event analysis without hand-writing JSON path extraction or epoch timestamp math.

  • Event, time window, and user filters
  • JSON property extracts
  • Aggregation and LATERAL FLATTEN
Copy-ready examples

Outputs that look like the work you already paste into Braze.

Use the builders to generate a safe starting point, then adjust for your workspace, campaign, and QA process.

1
Plain-English previews Know what the generated logic is doing before you copy it.
2
Type-aware generation Handle strings, numbers, booleans, dates, and arrays deliberately.
3
Operator-friendly outputs Designed specifically for webhook bodies and API requests.

      
How it works

A workflow built around how lifecycle teams actually ship.

Make implementation work more repeatable without hiding the logic from technical reviewers.

Step 01

Choose the workflow

Pick the builder that maps to the job: catalog lookups, payload creation, or webhook logic.

Step 02

Configure the inputs

Enter attributes, catalog names, fields, operators, and filters through guided controls.

Step 03

Preview the logic

Review the plain-English summary so marketers and engineers can align on what the output does.

Step 04

Copy and QA

Paste the generated output into Braze, Snowflake, or your API tool, then test against real profiles.

What you can build

Useful for tasks that tend to get stuck in a blank editor.

Liquid Suite is intentionally narrow: high-intent utilities for Braze practitioners doing hands-on campaign work.

Braze Liquid Catalog lookups Nested custom attributes Webhook Logic /users/track payloads Custom event SQL JSON property filters Marketing engineering
FAQ

Frequently asked questions.

Is this an official Braze product?

No. Liquid Suite is an independent toolset for Braze practitioners. It is not affiliated with, endorsed by, or sponsored by Braze.

Who is it for?

Lifecycle marketers, CRM teams, campaign operators, Braze admins, marketing ops teams, and engineers who work with personalization.

Does it replace testing in Braze?

No. The builders create a strong starting point, but every output should still be tested in your Braze workspace and validated against your data model.

Why use a builder instead of writing code manually?

Because many Braze tasks are repetitive but syntax-sensitive. A guided builder speeds up scaffolding safely and minimizes bracket errors.

Start with the Catalog Builder.

Generate Braze Liquid that matches user attributes to catalog items, filters by your campaign criteria, and gives you a plain-English summary.

Open Catalog Builder
Copied snippet