Independent Braze utility toolkit

Build the hard parts of Braze without writing them from scratch.

Guided builders for Braze operators, lifecycle marketers, and marketing engineers. Generate Liquid, catalog logic, /users/track payloads, webhook snippets, and Snowflake SQL with copy/paste-ready outputs.

Try the Catalog Liquid Builder Explore all tools
Liquid Catalogs Nested attributes Payloads Snowflake SQL
Built for campaign operators

Practical builders for Braze implementation work

Liquid Suite turns the details that slow down lifecycle teams — catalog lookups, nested attributes, webhook logic, JSON payloads, and Snowflake queries — into cleaner guided workflows.

See examples
Tool suite

Start with a form. Leave with working Braze code.

Each builder is designed around the operational patterns Braze teams repeatedly rebuild by hand.

Available

Catalog Liquid Builder for Braze

Match nested or non-nested user attributes to Catalog items, add filters, preview the logic, and copy webhook-ready Liquid.

  • Nested array and single attribute modes
  • String, number, boolean, and datetime operators
  • Advanced AND / OR / parentheses-style logic
Open builder
Available

/users/track Payload Builder

Create type-correct JSON payloads for nested object arrays without guessing where booleans, numbers, dates, and merge flags should go.

  • Schema-driven object arrays
  • _merge_objects and _update_existing_only
  • Pretty or minified JSON output
Open builder
Available

Snowflake Custom Event Query Builder

Build Snowflake SQL for Braze custom event analysis without hand-writing JSON path extraction or epoch timestamp math.

  • Event, time window, and user filters
  • JSON property extracts and filters
  • Aggregation and LATERAL FLATTEN
Open builder
Copy-ready examples

Outputs that look like the work you already paste into Braze.

Use the builders to generate a safe starting point, then adjust for your workspace, campaign, and QA process.

1 Plain-English previewsKnow what the generated logic is doing before you copy it.
2 Type-aware generationHandle strings, numbers, booleans, dates, arrays, and JSON paths deliberately.
3 Operator-friendly outputsDesigned for webhook bodies, API requests, and Snowflake worksheets. 

      

    


    

      

        

          How it works
          
A workflow built around how lifecycle teams actually ship.

        

        
Make implementation work more repeatable without hiding the logic from technical reviewers.

      


      

        

          1
          
Choose the workflow

          
Pick the builder that maps to the job: catalog lookup, payload creation, SQL debugging, or webhook logic.

        

        

          2
          
Configure the inputs

          
Enter attributes, catalog names, fields, operators, JSON paths, or event filters through guided controls.

        

        

          3
          
Preview the logic

          
Review the plain-English summary so marketers and engineers can align on what the output does.

        

        

          4
          
Copy and QA

          
Paste the generated output into Braze, Snowflake, or your API workflow, then test against real profiles.

        

      

    


    

      

        

          What you can build
          
Useful for the exact Braze tasks that tend to get stuck in a blank editor.

        

        
Liquid Suite is intentionally narrow: high-intent utilities for Braze practitioners doing hands-on campaign and data activation work.

      

      

        Braze Liquid
        Catalog lookups
        Nested custom attributes
        Webhook Liquid
        /users/track payloads
        Custom event SQL
        JSON property filters
        Snowflake queries
        Campaign QA
        Marketing engineering
      

    


    

      

        

          FAQ
          
Clear positioning for an independent practitioner-built toolkit.

        

      

      

        

          
Is this an official Braze product?

          
No. Liquid Suite is an independent toolset for Braze practitioners. It is not affiliated with, endorsed by, or sponsored by Braze.

        

        

          
Who is it for?

          
Lifecycle marketers, CRM teams, campaign operators, Braze admins, marketing ops teams, and marketing engineers who work with personalization and QA.

        

        

          
Does it replace testing in Braze?

          
No. The builders create a strong starting point, but every output should still be tested in your Braze workspace and validated against your data model.

        

        

          
Why use a builder instead of writing code manually?

          
Because many Braze tasks are repetitive but syntax-sensitive. A guided builder speeds up scaffolding while preserving visible, reviewable output.

        

      

    


    

      

        
Start with the Catalog Liquid Builder.

        
Generate Braze Liquid that matches user attributes to catalog items, filters by your campaign criteria, and gives you a plain-English summary before you copy.

      

      Open Catalog Builder
    

  


  

  
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